Alterna formulas are a powerful fusion of nature & science; Alterna uses pure, natural ingredients (like Organic Bamboo and pure Caviar extract) and leave out sulfates, parabens, phthalates and gluten to give you a “transformation without trade-offs."
All Alterna Haircare products are safe for color-treated hair. There are no harsh chemicals, no sulfates to strip your color PLUS every product has Alterna’s ColorHold technology. Alterna's formulas blend organic, fair-trade compliant, eco-certified, sustainable ingredients whenever possible and are free of sulfates, parabens, gluten, TEA, DEA, PABA, paraffin, phthalates, petrolatum, mineral oil, synthetic dyes, and sodium chloride.
In order to be more environmentally friendly, Alterna packaging uses recyclable materials, post-consumer waste, FSC-Certified paper, and soy ink whenever possible.
For product details and more information visit: www.alternahaircare.com